The repositioning of Magaluf as a tourism destination and the improvement of hotel infrastructures: Cause, effect or reciprocal relationship?

Abstract

[eng] The focus on this paper is set on repositioning and regeneration of Magaluf as a tourist destination and the role of the hotel sector in regeneration processes. The Tourism Area Lifecycle (TALC) can be applied to Magaluf in the context of a mature tourism destination and the recent improvements in the area invite to find a connection between the repositioning efforts and the hotel improvements. A questionnaire survey taken among 20 participating hoteliers and primary data obtained from relevant stakeholders give more insight whether there is a cause, effect or reciprocal relationship between the repositioning of Magaluf and the improvement of hotel infrastructures.