dc.contributor |
Méndez Durón, Rebeca del Carmen |
|
dc.contributor.author |
Sanquiz Inojosa, Martha Virginia
|
|
dc.date |
2017 |
|
dc.date.accessioned |
2018-06-04T11:47:11Z |
|
dc.date.available |
2018-06-04T11:47:11Z |
|
dc.date.issued |
2018-06-04 |
|
dc.identifier.uri |
http://hdl.handle.net/11201/146600 |
|
dc.description.abstract |
[eng] Online identity is a dynamic, multi-faceted and socially constructed concept that. On a
peer-to-peer sharing accommodation platform such as Airbnb, markers and forms of
identity conveyed on self-descriptions made by hosts only provide a partial impression
of the individual’s identity. Peers contribute to the construction of online identity
validating, denying or complementing this concept on their reviews after face-to-face
or direct communication with hosts. However, no previous study has approached the
concept of identity on Airbnb considering both sources of information: self-descriptions
and peer reviews. The main objective of this research was to explore how host online
identity was constructed on Airbnb. For this purpose, 1,590 self-descriptions of hosts
in Mallorca, Spain and 41,499 corresponding peer reviews were subjected to a
qualitative thematic analysis with the aid of NVivo 11 software. Four global themes
were identified: The social person, the outstanding service provider, the active
individual and the multi-cultural self. These themes illustrate defining personal and
social characteristics communicated about Airbnb host and shed light on the
interactivity of identity on P2P platforms. |
ca |
dc.format |
application/pdf |
|
dc.language.iso |
eng |
ca |
dc.publisher |
Universitat de les Illes Balears |
|
dc.rights |
info:eu-repo/semantics/openAccess |
|
dc.rights |
all rights reserved |
|
dc.subject |
338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus |
ca |
dc.subject.other |
Airbnb |
ca |
dc.subject.other |
Hosts |
ca |
dc.subject.other |
Online identity |
ca |
dc.subject.other |
Self-description |
ca |
dc.subject.other |
Peer reviews |
ca |
dc.subject.other |
Thematic analysis |
ca |
dc.title |
Who is the host? Online identity construction on Airbnb |
ca |
dc.type |
info:eu-repo/semantics/masterThesis |
ca |
dc.type |
info:eu-repo/semantics/publishedVersion |
|
dc.date.updated |
2018-05-31T07:47:59Z |
|