OneBrand strategy of TUI - An analysis of the new unified brand (oneBrand strategy) and its impacts on the travel company TUI Group in Europe

dc.contributor	Díaz Moriana, María Vanessa
dc.contributor.author	Merve Kacar, Gölbasi
dc.date	2018
dc.date.accessioned	2018-10-18T07:13:55Z
dc.date.available	2018-10-18T07:13:55Z
dc.date.issued	2018-10-18
dc.identifier.uri	http://hdl.handle.net/11201/148092
dc.description.abstract	[abstract not available]	ca
dc.format	application/pdf
dc.language.iso	eng	ca
dc.publisher	Universitat de les Illes Balears
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	all rights reserved
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.subject.other	Tourism	ca
dc.subject.other	Marketing	ca
dc.subject.other	Travel company	ca
dc.subject.other	Brand	ca
dc.title	OneBrand strategy of TUI - An analysis of the new unified brand (oneBrand strategy) and its impacts on the travel company TUI Group in Europe	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.type	info:eu-repo/semantics/publishedVersion