[eng] Island tourism is a kind of tourism form closely related to seashore tourism. Its
tourism activities are similar to those of seaside tourism. However, because
islands are more geographically separated, it can make tourists more relaxed
and immersed in the atmosphere of local culture and it develops very rapidly. In
particularly, Europe as one of the first region to develop tourism has many
islands known for its island tourism, one of which is the main island of the
Spanish Balearic Islands, Mallorca. Based on the spss-based data analysis of
the questionnaires for Mallorca tourists, this paper determines five common
factors, namely, objectively received hotel information, subjectively received
hotel information, hotel hardware, restaurant quality and hotel service quality as
as crucial in the guests’ hotel choice. At the same time, under the premise of
sustainable development, this paper compared the current situation of the
hotels in Mallorca and the questionnaires’ analysis result, discussing the
changes that should be made in the hotel business in Mallorca .Therefore it has
a strong practical significance for the sustainable development of the hotel
industry in Mallorca.