[eng] Coastal tourism is one of the hot topics in China in recent years. This paper
aims to analyze the preference of Chinese tourists participating in such
activities for European coastal resorts and to explore the role of Mallorca in
Spain. This paper comprehensively adopts the research methods of qualitative
analysis and quantitative analysis, sums up the choice preferences of Chinese
outbound tourists for European coastal resorts, and analyzes the case of
Mallorca and its four selected European coastal destinations, finally Summarize
Mallorca's position in China's outbound tourist preferences and make
recommendations for improving the popularity of Mallorca's presence in the
Chinese market.