[eng] Through an understanding of what overtourism is and the theories used to
analyze this phenomenon, this paper examines the evolution of overtourism in
Asia and explains the key factors that have contributed to the uncontrolled
increase of arrivals to the continent. The development of tourism on the island
of Boracay is explained in order to better understand the main factors that
contributed to overtourism on the island. Furthermore, the measures the
government took to control the situation and prevent it from arising again are
analysed and explained. Lastly, policy recommendations and possible solutions
to deal with overtourism are given, as well as the actions that Boracay took to
curb this phenomenon are discussed.