[eng] Media induced tourism is a concept that has been seen for a long time, with the difference
that its name changes as new technologies advance, in the same way as its antecedents.
Despite that change, the concept continues to be observed mainly applied to case studies
and in Western continents, with a notorious lack and omission of information in eastern
countries. For this reason, an analysis and criticism has been made and, in turn, how this
concept can be improved thanks to the socio-cultural differences of all countries. In the same
way, a case study on how a destination little known on the big screen such as Menorca, one
of the Balearic Islands, was proposed to attract a new market segment: Chinese tourism,
which does not frequent this island, and observe the benefits and problems that we should
face in case of carrying out a project that would induce Chinese tourism to visit that
destination.