Analysis on the application of VR, AR and immersive experience in tourism scenes: a case study based on Beijing's Palace Museum

Abstract

[eng] AR,VR and immersive experience tourism are new forms of tourism, reflecting the integration of traditional tourism with Internet, 5G and digital technology, which can effectively improve the attraction of tourist attractions. This article summarizes the definitions of AR,VR and immersive experience, and explains in detail the wide application of these technologies in tourism, emphasizing the application value and important position of these technologies in the development of tourism. Taking the Palace Museum in Beijing as a specific case, this paper introduces its application of AR,VR and immersive experience and analyzes the impact of these technologies on the tourism development of the Palace Museum. Finally, according to the above analysis, the paper puts forward two suggestions on the application of AR,VR and immersive experience for Palma Cathedral.