Business plan: bowie’s restaurant & nightclub

Abstract

[eng] Through a thorough analysis of the market, the competition and the viability of this project, we have developed a new concept that would attract tourists of any age range, tastes and preferences. By dividing this idea in two, we can attract huge segments of the population and thus manage to develop a successful business in one of the areas most sought after by tourists: the Paseo Marítimo in Palma de Mallorca; an emblematic place that since the 80s already hosts parties and celebrations. With the correct price and adequate advertising, we can attract our ideal clientele to the doors of our establishment.