The analysis of event management for e-sports

Abstract

[eng] The study explores a number of issues related to esports and tourism, with a focus on the growing popularity of esports and the consequent importance of megaevent tourism, such as the Olympics and how they affect the host regions. Additionally, it aims to integrate the 4Es (Education, Entertainment, Escapism, and Aesthetics) tourism motivation model with esports tourism, recognizing these factors as critical drivers of visitor demand in this emerging market. The study provides insights into how destinations might use esports to boost tourism through a thorough analysis of the South Korean scenario, covering infrastructure investments, governmental laws, and community involvement in esports growth. These results provide a solid framework for understanding the mutually beneficial relationship between esports and tourism, as well as important information for future studies and tourist development plans.