Pla de comercialització i viabilitat d’una idea de negoci

Abstract

[eng] Tourism plays an important role in the Balearic Islands. Therefore, society has to provide the necessary technology to the tourism according to its importance and the world’s evolution. This project develops a business plan study of a mobile App, which guides you through the city automatically by voice, substituting a real tour guide. It won't be necessary fiddling with small text on your screen. It also locates points of interest nearby offering the tourists exclusive offers thanks to GPS’s functionality. My study starts with an analysis of the environment, which looks at a brief situation on the Balearic Islands and a competition analysis. Afterwards, you will find a market research, in which I analyse my potential and real market, and the forecast market development through the observation technique. Subsequently, I continue analysing my market through a market survey. Finally, I will study the specific marketing mix of a mobile App that consists of the 4 P’s: product, placement, price and promotion. Essentially, this work addresses the issue of the necessary research to determine whether the mobile App is feasible or not.