This study aims to investigate how virtual reality is affecting the marketing of
destinations. Examining how far VR
(virtual reality)
is used or developed in the
tourism field. Developing detailed knowledge in virtual reality is one of the
primary objectives. Others include identifying problems, opportunities and the
awareness of companies and general public of virtual real
ity for desti
nation
marketing.
Key competencies acquired are: commitment to quality (striving to
reach the best possible thesis), identifying relevant sources of information,
collecting data and reaching informed decisions.
Basically,
the study is split up into 3 larg
e sections.
Firstly,
a general
introduction to virtual reality. Secondly, the relation to the marketing of
destinations by focusing on that VR has a huge potential in tourism, that each
company needs to be aware of the advantage that virtual reality create
s of
immersing people into a destination without even being there. And
finally,
some
comparisons and real world examples of this industry which is all about selling
an experience, a feeling or the history of a destination that needs to add value
to potenti
al travelers