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OneBrand strategy of TUI - An analysis of the new unified brand (oneBrand strategy) and its impacts on the travel company TUI Group in Europe

Merve Kacar, Gölbasi (Universitat de les Illes Balears, 2018-10-18)

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Author
- Merve Kacar, Gölbasi (1)
Subject
- 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus (1)
- Brand (1)
- Marketing (1)
- Tourism (1)
- Travel company (1)
- ... View More
Date
- 2018 (1)
Date Issued
- 2018 (1)