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Two faces of electronic Word-of-Mouth: The qualitative approach of amplified e-WOM

Putalovå, Barbora (Universitat de les Illes Balears, 2018-06-04)

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Author
- Putalovå, Barbora (1)
Subject
- 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus (1)
- Amplified (1)
- Blogs (1)
- Electronic word of mouth (1)
- Marketing strategy (1)
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Date
- 2016 (1)
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- 2018 (1)