Analyzing Big Data to discover new touristic products

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dc.contributor Rejón Guardia, Francisco Kraus, Julia Johanna Edith 2020 2020-07-14T08:35:21Z 2020-07-14T08:35:21Z 2020-07-14
dc.description.abstract [eng] The topic of Big Data is gaining more and more attention in several business fields. For the tourism and hospitality industry it offers many opportunities and gathered the interest of researchers. With this study I want to provide an overview about the opportunities of Big Data analysis for companies, organizations and research in the tourism industry. The main focus will be on the explanation of Big Data analysis techniques and how the analysis can contribute to the decision-making process in companies and organizations and help in the development of new business opportunities. This thesis will be finalized with a practical analysis of Big Data collected from social media, aimed to discover new alternative touristic products on the Balearic Islands using geo-tagged Twitter data from 2015 to 2017 ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Big Data ca
dc.subject.other social media ca
dc.subject.other Twitter ca
dc.subject.other alternative tourism ca
dc.subject.other new touristic products ca
dc.title Analyzing Big Data to discover new touristic products ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion

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