Sport as a strategy to diversify the touristic offer : With a focus on sports events in Germany

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dc.contributor Spadaro Giardina, Amedeo
dc.contributor.author Huljus, Lara Sophie
dc.date 2020
dc.date.accessioned 2020-07-14T08:44:01Z
dc.date.available 2020-07-14T08:44:01Z
dc.date.issued 2020-07-14
dc.identifier.uri http://hdl.handle.net/11201/153057
dc.description.abstract [eng] In recent years the market segment of tourism but also of sport have grown a lot. Besides the traditional tourism many other types of tourism have appeared like sports tourism. But what impact does sports have on tourism, how are sports and tourism linked or interdependent? What are the advantages of integrating sports into the sports tourism strategy of a destination? Does sports tourism offer the opportunity to diversify from the traditional tourism sector? This thesis will give answers to these and other questions by analyzing especially the situation in Germany with its sports city Riesa. It will demonstrate the risks and opportunities as well as the positive and negative effects of sports tourism in a destination and show how a destination can include it into its marketing strategy. In particular it will explain the economic effects of sports tourism and how it can be used as a diversification strategy. Sports tourism including sports events have a huge impact on the economic power of a destination whether it is a small city or even an entire country. It does not only generate profit and create jobs for proud citizens but also attracts a new segment of tourists. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other sports tourism ca
dc.subject.other sports event ca
dc.subject.other destination marketing ca
dc.subject.other diversification strategy ca
dc.subject.other Germany ca
dc.title Sport as a strategy to diversify the touristic offer : With a focus on sports events in Germany ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion


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