International growth of hotel chains : Majorcan hotel chains

Abstract

Nowadays, internationalization is a fact increasingly performed by all the companies. They develop a lot of strategies to become global, as in the case of tourist firms. The best example to observe their expansion is reflected in the hotel chains, since they have experienced a high growth in the last years to international destinations. The increment of tourism demand has driven this trend, and the companies have been able to respond successfully. The Majorcan hotel chains are a set of successful cases, which stand out by its strategy of growth and international thinking. They have a specific way to do business, and it makes their study really interesting.