Online Reputation & Tourism 2.0

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dc.contributor Serra Cantallops, Antoni
dc.contributor.author Alonso Miró, Daniel
dc.date.accessioned 2017-11-10T12:12:52Z
dc.date.available 2017-11-10T12:12:52Z
dc.date.issued 2017-11-10
dc.identifier.uri http://hdl.handle.net/11201/3109
dc.description.abstract [eng] This research paper is aiming at elaborating an overview of what online reputation is and how it should be treated and managed by organizations. From a personal point of view, I wanted also to focus on social media and the online community as I consider them key-factors on building reputation and brand awareness. In order to better meet the objectives of the subject, there is a second part that deals with the concept of Tourism 2.0 and how it relates to the Web 2.0 and to the Knowledge Economy ca
dc.language.iso eng ca
dc.subject.classification Matèries generals UIB::Turisme i hoteleria ca
dc.title Online Reputation & Tourism 2.0 ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.subject.keywords Online reputation ca
dc.subject.keywords Reputation Economy ca
dc.subject.keywords corporate reputation ca
dc.subject.keywords new-trends ca
dc.subject.keywords brands ca
dc.subject.keywords online communication ca
dc.subject.keywords social media ca
dc.subject.keywords content generation ca
dc.subject.keywords community management ca
dc.subject.keywords Web 2.0 ca
dc.subject.keywords tourism 2.0 ca
dc.subject.keywords knowledge Economy ca


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