Online Reputation & Tourism 2.0

dc.contributor	Serra Cantallops, Antoni
dc.contributor.author	Alonso Miró, Daniel
dc.date.accessioned	2017-11-10T12:12:52Z
dc.date.available	2017-11-10T12:12:52Z
dc.date.issued	2017-11-10
dc.identifier.uri	http://hdl.handle.net/11201/3109
dc.description.abstract	[eng] This research paper is aiming at elaborating an overview of what online reputation is and how it should be treated and managed by organizations. From a personal point of view, I wanted also to focus on social media and the online community as I consider them key-factors on building reputation and brand awareness. In order to better meet the objectives of the subject, there is a second part that deals with the concept of Tourism 2.0 and how it relates to the Web 2.0 and to the Knowledge Economy	ca
dc.language.iso	eng	ca
dc.subject.classification	Matèries generals UIB::Turisme i hoteleria	ca
dc.title	Online Reputation & Tourism 2.0	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.subject.keywords	Online reputation	ca
dc.subject.keywords	Reputation Economy	ca
dc.subject.keywords	corporate reputation	ca
dc.subject.keywords	new-trends	ca
dc.subject.keywords	brands	ca
dc.subject.keywords	online communication	ca
dc.subject.keywords	social media	ca
dc.subject.keywords	content generation	ca
dc.subject.keywords	community management	ca
dc.subject.keywords	Web 2.0	ca
dc.subject.keywords	tourism 2.0	ca
dc.subject.keywords	knowledge Economy	ca