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Experiential Marketing theory and its application in brand live events

Pol Bestard, María Rosa (Universitat de les Illes Balears, 2018-10-18)

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Author
- Pol Bestard, María Rosa (1)
Subject
- 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus (1)
- Emotions (1)
- Events (1)
- Experience (1)
- Experiential marketing (1)
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- 2018 (1)
Date
- 2018 (1)