A Tourism Plan for the Wine Cluster of Binissalem

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dc.contributor Ferreira Marques, Helena Isabel
dc.contributor.author Frau Ramis, Maria Teresa
dc.date 2016
dc.date.accessioned 2018-06-01T08:18:46Z
dc.date.available 2018-06-01T08:18:46Z
dc.date.issued 2018-06-01
dc.identifier.uri http://hdl.handle.net/11201/146521
dc.description.abstract [eng] Can a wine cluster be transformed into a tourism cluster? To answer this question, this report focuses on the wine cluster of Binissalem and its features in order to develop an adequate tourism plan to reach this transformation. Therefore, an enotourism plan called “Mallorca Wine Experience” is exposed below in order to change the Mallorcan tourism situation, based on Sun & Sand tourism, in the long-term through three approaches (Business, Cultural, and Economic/Regional), each one composed by different outputs and activities and their own monitoring indicators. Accordingly, as business approach, it intends to improve the current tourist situation of the wine cluster of Binissalem; as cultural approach, it will provide a permanent place where the Mallorcan wine culture will be divulged in a strategic location; finally, as economic/regional approach, it will enhance the Balearic economy through the promotion of production and employment. The data collection methodology has been based on four pillars: the analysis of previous research and different sources about wine tourism and wine clusters, the participant observation technique, the secondary quantitative data collection from Official records, and the design of two questionnaire types (primary data). The results obtained from this Technical Report are expected to be used in a practical and useful way in order to diversify the tourism possibilities that Mallorca offers, providing a seasonally and sustainable adjusted complement to the Sun & Sand tourism in the long-term. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 33 - Economia ca
dc.subject 332 - Economia regional i territorial. Economia del sòl i de la vivenda ca
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.title A Tourism Plan for the Wine Cluster of Binissalem ca
dc.type info:eu-repo/semantics/masterThesis ca
dc.type info:eu-repo/semantics/publishedVersion
dc.date.updated 2018-05-17T10:45:49Z

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