Location on hotels value in sun and sand destinations: Case study using GIS and Hedonic modeling in Alcudia Bay

Abstract

[eng] The present article studies the relevance of location on sun and sand destinations by analyzing two aspects: first, the relationship between prices and location features, and second, the spatial distribution of hotels. The studied destination is Alcudia Bay, a Majorcan famous sun and sand area located on the north-east of the island. The task is achieved using hedonic regression to estimate the value of location features on hotel prices, and spatial analysis (Getis-Ord Gi*, Anselin Local Morans I statistics and Interpolation) to map the level of clustering of different hotels characteristics. Data from the hotels of the area has been collected using Tripadvisor, Online Travel Agencies (OTAs) and Hotel websites. Findings confirm the effect of certain location variables on prices, mainly a negative effect between prices and distance to the beach, distance to urban centers and presence of competence. As for the spatial analysis, it has confirmed areas that can be considered of low and high quality, denoting mature destinations, and different urban and economic trends useful for decision-making processes.