[eng] In recent years, the cruise industry has become the most rapidly developing industry in modern tourism. At the same time, the ecological environment issues behind the rapid development have become increasingly severe. Cruise tourism has gradually attracted the attention on Chinese tourism consumers, making the development of cruise tourism in China a strong momentum and becoming another important mode of China's economic growth. However, as cruise tourism is still in its infancy in China, the focus on people on cruises is mainly on the huge economic effects it brings, and often overlooks the environmental issues that accompany them. Based on the study of cruise tourism at domestic and abroad, this article introduces the impact on cruise tourism on the ecological environment. It mainly analyzes and discusses the consumer perception of the impact on cruise tourism on the ecological environment. Based on this, it proposes suggestions and measures for the sustainable development of cruise tourism.