Getting ready for the Asian market. Psycho-sociological factors differentiating Chinese tourists in Europe

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dc.contributor Maturana Bis, Francisco José
dc.contributor.author Barrio López, Beatriz Almudena
dc.date 2018
dc.date.accessioned 2018-10-18T06:29:03Z
dc.date.available 2018-10-18T06:29:03Z
dc.date.issued 2018-10-18
dc.identifier.uri http://hdl.handle.net/11201/148079
dc.description.abstract [eng] This study examines the evolution of the Chinese outbound tourism and the psycho-sociological factors of Chinese outbound travellers. It analyses the main motivations, expectations and barriers toward European destinations, particularly the case of Spain. This study considers the current European tourism products and routes arranged by the Chinese travel agencies, and the effect on demand of the technological development. It also sets recommendations for Spanish stakeholders to enhance their services considering the Chinese outbound travellers’ expectations and to strengthen their relationship with Chinese tourism businesses so that it results in a better understanding of the demand needs. Thus, the findings may be helpful to develop a marketing strategy focused on the actual needs of Chinese outbound travellers. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights info:eu-repo/semantics/openAccess
dc.rights all rights reserved
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Chinese outbound tourism ca
dc.subject.other Market segments ca
dc.subject.other Europe ca
dc.subject.other Spanish destinations ca
dc.title Getting ready for the Asian market. Psycho-sociological factors differentiating Chinese tourists in Europe ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion


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