A comparative analysis of travel behavior between Chinese and Spanish university students -Take Ningbo University and Balearic Islands University as an example

Abstract

[eng] Nowadays the development of the tourism industry is becoming one of the most important factors in developing the world’s economy. In the huge tourism market, the tourist market of college students is becoming a tourism category that has to be valued in the current tourism market and has huge potential. However, due to the different levels of economic development, cultural background, and education in different parts of the world, the travel behaviors of university students from different countries are also very different. Studying the differences between these behaviors and conducting comparative analysis will provide a relevant theoretical basis for the development of the local and international college student travel market. This article analyzes the current situation of Chinese and foreign scholars' research on college students' travel behavior and summarizes the relevant literature. It also combines the present situation of Chinese and Spanish college students’ travel behavior. It mainly takes Ningbo University and Balearic Islands University as concrete examples to carry out the comparative analysis of college students' travel behavior. Key words: College Student Travel Market; Travel Behavior; Comparison between China and Spain.