Plan de Marketing y Viabilidad integral de un proyecto empresarial turístico

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dc.contributor Serra Cantallops, Antoni
dc.contributor.author Prohens Barceló, Marina
dc.date 2018
dc.date.accessioned 2018-10-18T09:47:41Z
dc.date.available 2018-10-18T09:47:41Z
dc.date.issued 2018-10-18
dc.identifier.uri http://hdl.handle.net/11201/148122
dc.description.abstract [eng] As the new markets are growing up constantly, one took my attention, a new market niche appeared, called “only women’s” tourism. Hotels, travel agents, and some tour operators all over the world are starting to take advantage of this novelty. Is well-known the seasonality that Mallorca suffers, caused mainly because of the "sea, sun and sand" tourism, which appears just in the high season months and it is principally attracted by mass tourism. The aim to be pursued is to deseasonalize creating a safe space for empowered women from different ages, who travel alone or in group to Mallorca either for business, shopping, going to the beach, partying or all at the same time. As I’ve always considered myself a bit entrepreneur and an empowered woman, I see this idea as a fresh, innovative, and great opportunity to take advantage in Mallorca in order to distinguish ourselves from the typical market of the island. What this project studies and analyses is the possibility and viability of opening a small 4 stars only women hotel and lesbian friendly in the centre of Palma de Mallorca. ca
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights info:eu-repo/semantics/openAccess
dc.rights all rights reserved
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Hotel ca
dc.subject.other Tourism ca
dc.subject.other Women ca
dc.subject.other Travel trends ca
dc.subject.other Empowered women ca
dc.title Plan de Marketing y Viabilidad integral de un proyecto empresarial turístico ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion


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