Destination branding: an insight on strategy planning and brand development

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dc.contributor Serra Cantallops, Antoni Oliver Cazorla, Alba 2018 2018-10-18T10:14:53Z 2018-10-18T10:14:53Z 2018-10-18
dc.description.abstract [eng] This paperwork pools the basic arguments that prove the importance of branding as a marketing technique based on a clearly defined strategy. By having a clear image of the current situation of the destination and its desired image, any destination can develop a strategy to achieve that vision. However, branding a destination differs to branding a product in the number of stakeholders it involves and the great amount of dimensions that have an impact on it. Even so, a destination is made of unique attributes exclusive from that place and it is the experiences only that place provides those that characterize its essence that branding helps to define. ca
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights info:eu-repo/semantics/openAccess
dc.rights all rights reserved
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Destination ca
dc.subject.other Branding ca
dc.subject.other Marketing ca
dc.subject.other Brands ca
dc.subject.other Tourism ca
dc.subject.other DMO ca
dc.subject.other Destination management ca
dc.title Destination branding: an insight on strategy planning and brand development ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion

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