dc.contributor |
Serra Cantallops, Antoni |
|
dc.contributor.author |
Oliver Cazorla, Alba
|
|
dc.date |
2018 |
|
dc.date.accessioned |
2018-10-18T10:14:53Z |
|
dc.date.available |
2018-10-18T10:14:53Z |
|
dc.date.issued |
2018-10-18 |
|
dc.identifier.uri |
http://hdl.handle.net/11201/148133 |
|
dc.description.abstract |
[eng] This paperwork pools the basic arguments that prove the importance of branding as a marketing technique based on a clearly defined strategy.
By having a clear image of the current situation of the destination and its desired image, any destination can develop a strategy to achieve that vision.
However, branding a destination differs to branding a product in the number of stakeholders it involves and the great amount of dimensions that have an impact on it.
Even so, a destination is made of unique attributes exclusive from that place and it is the experiences only that place provides those that characterize its essence that branding helps to define. |
ca |
dc.language.iso |
eng |
ca |
dc.publisher |
Universitat de les Illes Balears |
|
dc.rights |
info:eu-repo/semantics/openAccess |
|
dc.rights |
all rights reserved |
|
dc.subject |
338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus |
ca |
dc.subject.other |
Destination |
ca |
dc.subject.other |
Branding |
ca |
dc.subject.other |
Marketing |
ca |
dc.subject.other |
Brands |
ca |
dc.subject.other |
Tourism |
ca |
dc.subject.other |
DMO |
ca |
dc.subject.other |
Destination management |
ca |
dc.title |
Destination branding: an insight on strategy planning and brand development |
ca |
dc.type |
info:eu-repo/semantics/bachelorThesis |
ca |
dc.type |
info:eu-repo/semantics/publishedVersion |
|