Estrategias de Marketing y su Efecto en el Crecimiento de un Club de Fútbol

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dc.contributor Spadaro Giardina, Amedeo Rosselló Pulido, Antonio 2018 2018-11-23T08:15:00Z 2018-11-23T08:15:00Z 2018-11-23
dc.description.abstract [eng] The world of sport, and more specifically football, has taken a lot of prominence and relevance in the lives of people. Such is the importance that a business phenomenon has exploded in this sector based on large investments to achieve a worldwide advertising position. Sponsors are one of the sources of income for football clubs, helping them to continue to grow and to undertake increasingly ambitious projects. But sports sponsorship is not the only marketing tool that can use a football entity, there are other factors that need to be taken into account that can boost economic revenue. Some of these tools may have some barriers to entry, but will explain how clubs elaborate and direct their marketing strategy according to their faculties and obligations. ca
dc.format application/pdf
dc.language.iso spa ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 33 - Economia ca
dc.title Estrategias de Marketing y su Efecto en el Crecimiento de un Club de Fútbol ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion
dc.subject.keywords Club de Fútbol
dc.subject.keywords Crecimiento Económico
dc.subject.keywords Estrategia de Marketing
dc.subject.keywords Ingresos Comerciales
dc.subject.keywords Ingresos Económicos
dc.subject.keywords Merchandising
dc.subject.keywords Patrocinador
dc.subject.keywords Perfil de Ingresos

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