[eng] Being an extremely popular destination, Mallorca attracts tourists who are highly
heterogeneous with respect to attitudes and interests. Therefore, it is important to know if
attitudes are related to satisfaction level and recommendation. I hypothesize that tourists with
higher scores in hedonic attitudes would have a higher score of general satisfaction than
tourists with cultural attitudes. Tourist experience and satisfaction are immensely complex
phenomena, however, surveying and assessing tourist satisfaction based on their cultural
and hedonic attitudes have a crucial importance in tourism competitiveness. The purpose of
this research paper is to explore to what extent attitude is responsible for tourist satisfaction
in Palma de Mallorca. Previous researches in the field are reviewed and a questionnaire to
explore the relevant areas was formulated to support the hypothesis and the satisfaction
level was assessed through a 10-point Likert scale. The obtained information was entered
into SPSS and regression analyses were carried out. The results justified that there is a
positive correlation between hedonic attitude and general satisfaction and also between
cultural attitude and recommendation. However, in case of these two variables the positive
correlation is not statistically significant. Two variables (image and risks) have a significant
correlation with general satisfaction and only one variable (image) has a significant
correlation with recommendation. The model showed that there is a positive correlation
between general satisfaction and recommendation, which is statistically significant. Also,
they gave insight to the complexity of the phenomena, furthermore it focused my attention to
the fact that a more cultural attitude could contribute to maintaining destination image and
reducing the burden and risks of Mallorca’s tourism. The problems should be addressed with
suitable preventive measures which authorities should take into consideration in order to
make Mallorca’s tourism competitive and sustainable in the long run.