Mallorca Marina’s Sector: Competitivity Analysis

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dc.contributor Méndez Durón, Rebeca del Carmen Hita Picazo, Emilio 2019 2019-07-23T10:06:50Z 2019-07-23T10:06:50Z 2019-07-23
dc.description.abstract [eng] This project analyzes the competitivity of west coast Mallorca’s marinas, focusing specifically in a particular case study and taking this as a practical example. Initially it will be described the current context of marina’s sector in the Mediterranean. In the second part of the analysis, it will be closed gradually the focus just on the ports of Mallorca (mainly located on the West Coast of the island) that take profit of the same niche of market as the object firm this project intends to analyze, mainly yachts and superyachts above 15-20 meters’ length and the analysis of a case study example will be developed. Finally, the third part of the text will present results of the analysis as it will be developed an analysis of the sector competitivity concentration through a Herfindahl-Hirschman’s Index interpretation, a PESTLE analysis (Political, Economical, Social, Technological, Legal and Environmental) and a 5 Porter’s Forces analysis of object firm’s competitivity within the sector. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Marina ca
dc.subject.other Competitivity ca
dc.subject.other Tourism ca
dc.title Mallorca Marina’s Sector: Competitivity Analysis ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion

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