Analysing the factors of guests’ hotel choice on the island of Mallorca

Abstract

[eng] Island tourism is a kind of tourism form closely related to seashore tourism. Its tourism activities are similar to those of seaside tourism. However, because islands are more geographically separated, it can make tourists more relaxed and immersed in the atmosphere of local culture and it develops very rapidly. In particularly, Europe as one of the first region to develop tourism has many islands known for its island tourism, one of which is the main island of the Spanish Balearic Islands, Mallorca. Based on the spss-based data analysis of the questionnaires for Mallorca tourists, this paper determines five common factors, namely, objectively received hotel information, subjectively received hotel information, hotel hardware, restaurant quality and hotel service quality as as crucial in the guests’ hotel choice. At the same time, under the premise of sustainable development, this paper compared the current situation of the hotels in Mallorca and the questionnaires’ analysis result, discussing the changes that should be made in the hotel business in Mallorca .Therefore it has a strong practical significance for the sustainable development of the hotel industry in Mallorca.