The development of static cultural attraction of urban tourism under the background of homogenization. A Comparative Study of Bilbao and Ningbo

Abstract

[eng] Urban homogenization is the inevitable result of urbanization and globalization. Modernization has strongly occupied the traditional cultural space, or has forced the elements of the city to be integrated with the elements of globalization, resulting in a phenomenon of “global urbanization”, no matter the the urban layout, the social functions of architectures, or people's consumption habits, they all gradually become the same in the subtle. In this context, the development of urban cultural attractions is particularly important. How to develop a competitive tourism industry and how to implement the positive significance while avoiding the negative impact of homogenization are all issues that deserve to be explored in depth. This paper starts with the development of tourism in the context of urban homogenization, comprehensively analyzes the current development of urban cultural attractions and the impact of homogenization on cultural attractions. Through the comparison between the case city of Bilbao in Spain and Ningbo in China, their cultural elements and main static cultural attractions will be studied. That is to say, the performance of static cultural attractions (the Guggenheim Museum and Ningbo Tianyi Pavilion) under the above-mentioned urban phenomenon. Finally, the article will provide suggestions for the city to shape the brand image and achieve differentiated competition.