Film Tourism: Proposal of tourism and economic diversification for the Balearics

Abstract

[eng] Tourism represents the economic engine of the Balearics with a strong dependence on this activity. In addition, the main tourist model of the archipelago, sun and beach , seems to be far away from quality tourism, since it leaves low economic income and generates social and environmental problems and great seasonality. Given this situation, Government, employers associations, etc., consider not only implementing alternative tourism model, but also diversifying the economy allowing it to improve productivity, through the qualification of the workforce and the adoption of a greater degree of technological integration. Noting the importance that cultural tourism is experiencing in the management of tourist destinations, as a result of a current trend in social demand, this final project of tourism degree explores the development and exploitation of the audiovisual industry as an alternative, that allow the diversification of the tourism driving other industries of the economy in the territory, considering the different ways in which film tourism can be manifested, and giving value to this activity from a sustainable approach, take into account economic, social and environmental factors.