Swing Dance Festivals: The positive effects of a different type of tourism

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dc.contributor Serra Cantallop, Antoni
dc.contributor.author Darvoy Espigulé, Ana
dc.date 2020
dc.date.accessioned 2020-07-10T05:59:32Z
dc.date.available 2020-07-10T05:59:32Z
dc.date.issued 2020-07-10
dc.identifier.uri http://hdl.handle.net/11201/153039
dc.description.abstract [eng] Swing Dance Festivals have become a big phenomenon in Europe. Hundreds of swing dancers travel every year around Europe to attend these locally held cultural events. Nevertheless, there is little information involving the main features of its organization, nor regarding the motivation factors driving dancers to travel to attend them. The purpose of this research is to raise awareness on the dimensions of this niche market in Europe and provide future Swing Festival organizers the key knowledge to create a product able to attract both local and foreign participants and meet their expectations by taking into account their specific travel motivations. Using both statistical data analysis and a bibliographic review, this study has introduced the main aspects of Swing Dance Festivals in Europe to set some basic knowledge and has gauged its positive impacts on the host cities. The use of Social Media and swing event listing sites for its promotion, together with the integration of distinctive cultural aspects of the destination in the event configuration, was found to be key to attract tourists. This is derived specifically from the high socialization purpose, diversity embracement,and inclusiveness as basic values present in Swing as a culture and therefore part of its dancers' identity and service consumption patterns. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Swing Dance Festivals ca
dc.subject.other Dance tourism ca
dc.subject.other seasonality ca
dc.subject.other travel motivator ca
dc.subject.other Sharing Economy ca
dc.title Swing Dance Festivals: The positive effects of a different type of tourism ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion

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