Analysis of operations and processes at Thomas Cook

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dc.contributor Lucena Pimentel, Abel Ernesto Rodríguez Romera, Enrique 2020 2020-11-13T11:40:12Z 2020-11-13T11:40:12Z 2020-11-13
dc.description.abstract [eng] On September 23rd, 2019, one of the largest and most historic companies in the world within the Tourism industry went bankrupt, this was known as Thomas Cook Tour Operator. The following paper reviews the history of Thomas Cook as a company and the evolution of Tour Operators in general. Furthermore, it analyses the models and strategies adopted by the company, which led to its bankruptcy. This study examines the strategy Thomas Cook had over the years and how implementing vertical integration had a massive negative impact, as the company had little flexibility to adapt to new changes in the way the company was distributed. Thomas Cook remained with a traditional mentality, while the competitors were adapting rapidly to the new technology. Therefore, while other Tour Operators were reacting fast and experiencing the advantages of this new period within the industry, Thomas Cook was left behind and subsequently ended up bankrupt. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 33 - Economia ca
dc.subject.other Tour operator ca
dc.subject.other Thomas Cook ca
dc.subject.other Bankruptcy ca
dc.subject.other Vertical integration ca
dc.subject.other Online distribution ca
dc.title Analysis of operations and processes at Thomas Cook ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion

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