The image that germans have of the Island of Majorca

Abstract

[eng] It is said that an image is worth than a thousand words. In fact, this idiom can be perfectly applied to the image of a tourist destination such as Majorca, in the sense that the large majority of travellers, who come and choose the island to spend their holidays, do so because of what they have heard and seen of it. That is why, this thesis has focused on investigating the image that Germans have of the island of Majorca, as they have been and continue to be the main issuing market since the beginning of the island’s tourist activity. To do so, the research moves from a more general perspective to a more specific one. It begins by explaining what the image of a tourist destination is, followed by the evolution of the tourism sector in Majorca and the tools that have had an influence on its image, and finally it ends with an analysis through a survey that studies what is the actual image that Germans have of Majorca.