The management of online reputation in tourism companies and tourism destinations

dc.contributor	Serra Cantallops, Antoni
dc.contributor.author	Lig-Long Jorge, Dennis
dc.date	2021
dc.date.accessioned	2022-02-08T12:37:44Z
dc.date.available	2022-02-08T12:37:44Z
dc.date.issued	2022-02-08
dc.identifier.uri	http://hdl.handle.net/11201/157368
dc.description.abstract	[eng] The aim of this paper is to analyse how companies manage their online reputation and what factors influence this management. It will also analyse the relationships between the management of responses to reviews that directly affect business performance. Finally, we will analyse how two companies manage their reputation and how they incorporate digital transformation into their overall strategy.
dc.format	application/pdf
dc.language.iso	eng
dc.publisher	Universitat de les Illes Balears
dc.rights	all rights reserved
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	33 - Economia	ca
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.subject.other	Online reputation	ca
dc.subject.other	Price	ca
dc.subject.other	Digitalisation	ca
dc.title	The management of online reputation in tourism companies and tourism destinations	ca
dc.type	info:eu-repo/semantics/bachelorThesis
dc.type	info:eu-repo/semantics/publishedVersion