A study on the impact of the new media on chinese tourists' travel behavior in Spain: the case of Little Red Book

Abstract

[eng] With the continuous development of new media technology, the emergenceof various short video software such as Little Red Book and TikTok hashadanimportant influence on travel behavior. Taking Little Red Book as anexample, this paper adopts questionnaire survey method and descriptive analysismethodto study the content and characteristics of Little Red Book's influence onChinesetourists' travel behavior in Spain in the outbound travel market. It alsoputsforward development suggestions for related tourism destination marketingandLittle Red Book travel content recommendation.