Enotourism: an opportunity for tourism industry in the center of Majorca. A Delphi study

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dc.contributor Gervilla García, Elena
dc.contributor.author Maniak, Sandra
dc.date 2021
dc.date.accessioned 2022-04-01T10:25:37Z
dc.date.issued 2021-06-16
dc.identifier.uri http://hdl.handle.net/11201/158559
dc.description.abstract [eng] The paper presents important issues of wine tourism development with the aim to invigorate local regions. On the example of Majorca, which is an island with a rich tradition of viticulture and wine production, the main problems of a regional nature related to the development of this form of tourism on the largest island of the Balearic Islands are presented. The potential of Majorca's wine tourism was presented and the necessary measures that could have a positive impact on its use were indicated. - Purpose: This study is a research project that focuses on the potential of enotourism to revitalize the central region of Majorca. The aim of the article is to examine the challenges and possibilities of enotourism, as well as its application. - Methodology: The database was collected using the Delphi method, in which experts from the wine and hospitality industry participated by giving their opinion about enotourism. The study consisted of two rounds in which experts first had to answer six open-ended questions, and then six questions in the form of a test. - Results: The results show that in order to develop and become a tool for the development of tourist destinations, it is necessary to organize activities related to enotourism in close cooperation with wineries and tourist companies, local governments and the community. Moreover, this cooperation is necessary to ensure success. - Value: This research contributes to the development of the recovery process (after Coronavirus pandemic) of tourism activity in Majorca, which is the most important part of local economy. Readers will find in this paper an innovative research that can generate more opportunities to attract customers to the central part of the island and thus increase income and advantages of the tourism industry in Majorca as well. - Conclusions: enotourism can be developed in the island and it has a great impact on the development of the region on a global scale. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject 663/664 - Aliments i nutrició. Enologia. Olis. Greixos ca
dc.subject.other Enotourism ca
dc.subject.other wine tourism ca
dc.subject.other wine cellars ca
dc.subject.other hotels ca
dc.subject.other rural tourism ca
dc.subject.other regional identity ca
dc.subject.other Majorca ca
dc.title Enotourism: an opportunity for tourism industry in the center of Majorca. A Delphi study ca
dc.type info:eu-repo/semantics/masterThesis ca
dc.type info:eu-repo/semantics/publishedVersion
dc.date.updated 2022-02-01T07:20:57Z
dc.date.embargoEndDate info:eu-repo/date/embargoEnd/2050-01-01
dc.embargo 2050-01-01
dc.rights.accessRights info:eu-repo/semantics/embargoedAccess

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