[eng] This paper explores how touristic destinations manage their natural environment to enhance
and maintain the long-run potential of their tourism industry. To do this, two destinations which
have in common their natural environment as a core attractive asset where studied, these being:
Menorca in Spain and Bonito in Brazil. To understand how this has been managed, an extensive
literature review and primary data collected from interviews and a survey destined to people
of influence in the two destinations has been used. Both, to see how this has been managed as
a whole around the world, and more specifically, in Menorca and Bonito. Both destinations
have different tourism models, and as such, have different priorities and have different
management policies in place. Bonito mainly focused on the carrying capacity and making sure
there is no over-tourism that would damage its delicate ecosystem and Menorca, being a
UNESCO Biosphere reserve and making its own policies and plans to ensure the preservation
of its natural ecosystems both land and marine flora and fauna. Alongside preserving its
cultural heritage and identity towards the threat of ongoing mass-tourism.