How will the mice sector recover after the health crisis?

Abstract

[eng] COVID-19 had a profound and unprecedented impact on the MICE sector, as well as the economy as a whole. Every event, convention center, and fairground in the world was forced to shut down. As a result of the pandemic, the needs and motivations of the demand have changed, affecting the future of the MICE industry. In this bachelor's thesis, I will explore how the MICE sector will recover, attempting to regain public confidence. I will consult experts in the field in order to make specific predictions regarding the future of this sector that is so important to the Spanish economy. After a survey of professionals in the MICE sector, it was concluded that with a view to holding events in 2023, most of the measures that we have been using to date will be reduced and those that remain will be because they provide other benefits. Especially in certain fields where assistance is not so necessary, virtuality will remain. This year's performance is expected to be similar to that of 2019, which represents a very positive outlook for MICE.