Construction of a hotel from first principles. From value perception to execution

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dc.contributor Garau Vadell, Joan Baptista Marques Schroeder, Jordi 2022 2023-02-07T08:09:21Z 2023-02-07T08:09:21Z 2023-02-07
dc.description.abstract [eng] In this paper I will try to build a hotel that yields the maximum returns on investment based on the NPV formula through the understanding of the “first principles” of an offer. I’ll dissect the NPV formula, and understand that the crucial principles we have the most control over are quantity sold and price of each quantity. The main variables that influences the these two principles is the willingness to pay based on the value perception. That’s why this paper will focus on understanding how value is perceived by customers and it will try to construct a realistic offer around that understanding, using the cultural tourism target market as example. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject.other Value perception ca
dc.subject.other Behavioral design ca
dc.subject.other Neureconomics ca
dc.title Construction of a hotel from first principles. From value perception to execution ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion

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