Imperfect certification in a Bertrand duopoly

Abstract

[eng] A label that imperfectly signals product quality is analyzed in a Bertrand duopoly with differentiated products. Considering strategic firms when certification is imperfect has some important implications. A separating equilibrium can be sustained with a free test due to price strategic complementarity. When the certifier's objective is welfare, and the test cost is sufficiently small, the most appropriate test is that which is subject to a low rate of false negatives.