The perception of Romanian immigrants in Spain. The case of the Hola, soy rumano campaign.

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dc.contributor.author Prieto-Arranz, J. I.
dc.contributor.author Iacob, Mihai
dc.date.accessioned 2025-04-08T10:14:34Z
dc.date.available 2025-04-08T10:14:34Z
dc.identifier.citation Prieto-Arranz, J. I. i Iacob, M. (2018). The perception of Romanian immigrants in Spain. The case of the Hola, soy rumano campaign. Bulletin of Spanish Studies, 94(10), 1729-1749. https://doi.org/10.1080/14753820.2018.1432537 ca
dc.identifier.uri http://hdl.handle.net/11201/169832
dc.description.abstract [eng] This article discusses Romanian immigration in Spain by focusing on the role the media play in society-making in the light of the three television spots released as part of the multi-media Hola, soy rumano campaign, commissioned by the Romanian Government to improve the image of Romanian immigrants among Spanish nationals. Informed by Gane’s reading of Lyotardian theory and Couldry’s conception of media reception, the semiotic analysis of the spots will attempt to bring to the fore several possible readings of the texts under scrutiny, which will eventually be crossed with media practices relating to the consumption of the said texts. Results will point to the not very successful, and probably unexpected, impact of the campaign, which will be linked to the complex national identity issues currently in force in Spain, as well as the othering of immigrant communities in the country. The novelty of the present work lies in its interdisciplinary approach to the phenomenon of immigration, and its focus on Romanian immigration in Spain—a country in which, as in Italy, immigration studies are still in their infancy. en
dc.format application/pdf
dc.format.extent 1729-1749
dc.publisher Taylor & Francis
dc.relation.isformatof https://doi.org/10.1080/14753820.2018.1432537
dc.relation.ispartof Bulletin of Spanish Studies, 2018, vol. 94, num.10, p. 1729-1749
dc.rights all rights reserved
dc.subject.classification 3 - Ciències socials
dc.subject.classification 316 - Sociologia. Comunicació
dc.subject.other 3 - Social Science. Statistics. Demography. Sociology. Politics. Economics. Law. Public administration. Military affairs. Welfare. Insurance. Education. Cultural anthropology
dc.subject.other 316 - Sociology
dc.title The perception of Romanian immigrants in Spain. The case of the Hola, soy rumano campaign. en
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/submittedVersion
dc.type Article
dc.date.updated 2025-04-08T10:14:35Z
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.identifier.doi https://doi.org/10.1080/14753820.2018.1432537


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