Virtual Reality for Destination Marketing

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dc.contributor Rejón Guardia, Francisco
dc.contributor.author Demmler, Dorina
dc.date.accessioned 2017-11-15T12:20:04Z
dc.date.available 2017-11-15T12:20:04Z
dc.date.issued 2017-11-15
dc.identifier.uri http://hdl.handle.net/11201/3313
dc.description.abstract This study aims to investigate how virtual reality is affecting the marketing of destinations. Examining how far VR (virtual reality) is used or developed in the tourism field. Developing detailed knowledge in virtual reality is one of the primary objectives. Others include identifying problems, opportunities and the awareness of companies and general public of virtual real ity for desti nation marketing. Key competencies acquired are: commitment to quality (striving to reach the best possible thesis), identifying relevant sources of information, collecting data and reaching informed decisions. Basically, the study is split up into 3 larg e sections. Firstly, a general introduction to virtual reality. Secondly, the relation to the marketing of destinations by focusing on that VR has a huge potential in tourism, that each company needs to be aware of the advantage that virtual reality create s of immersing people into a destination without even being there. And finally, some comparisons and real world examples of this industry which is all about selling an experience, a feeling or the history of a destination that needs to add value to potenti al travelers ca
dc.language.iso eng ca
dc.subject.classification Matèries generals UIB::Turisme i hoteleria ca
dc.title Virtual Reality for Destination Marketing ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.subject.keywords virtual reality ca
dc.subject.keywords technology ca
dc.subject.keywords tourism ca
dc.subject.keywords marketing ca


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