Virtual Reality for Destination Marketing

Abstract

This study aims to investigate how virtual reality is affecting the marketing of destinations. Examining how far VR (virtual reality) is used or developed in the tourism field. Developing detailed knowledge in virtual reality is one of the primary objectives. Others include identifying problems, opportunities and the awareness of companies and general public of virtual real ity for desti nation marketing. Key competencies acquired are: commitment to quality (striving to reach the best possible thesis), identifying relevant sources of information, collecting data and reaching informed decisions. Basically, the study is split up into 3 larg e sections. Firstly, a general introduction to virtual reality. Secondly, the relation to the marketing of destinations by focusing on that VR has a huge potential in tourism, that each company needs to be aware of the advantage that virtual reality create s of immersing people into a destination without even being there. And finally, some comparisons and real world examples of this industry which is all about selling an experience, a feeling or the history of a destination that needs to add value to potenti al travelers