Social media interaction in sponsorship of destinations: case study of Iceland

dc.contributor	Rejón Guardia, Francisco
dc.contributor.author	Salom Sastre, Margalida
dc.date.accessioned	2017-11-16T10:25:06Z
dc.date.available	2017-11-16T10:25:06Z
dc.date.issued	2017-11-16
dc.identifier.uri	http://hdl.handle.net/11201/3381
dc.description.abstract	[eng] The current situation about Iceland as a tourism destination will be analysed through a SWOT (strengths, weaknesses, opportunities and threats) analysis. The results from this first action will be used to create a DMS (digital marketing strategy) with the objective of applying best practices of the conceptual framework to the Social Media strategy. In this particular case, the strategy will focus on the tools of Facebook, Instagram and Youtube. Finally, some KPI’s (key performance indicators) will be suggested to monitor the results and effectiveness from the Social Media campaigns	ca
dc.language.iso	eng	ca
dc.subject.classification	Matèries generals UIB::Turisme i hoteleria	ca
dc.title	Social media interaction in sponsorship of destinations: case study of Iceland	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.subject.keywords	digital marketing	ca
dc.subject.keywords	Destination Marketing Organisation (DMO)	ca
dc.subject.keywords	social media	ca
dc.subject.keywords	marketing strategy	ca
dc.subject.keywords	Key Performance Indicators (KPI’s)	ca