Yield management in tourism enterprises: theoretical aspects, applications and case study in tourism enterprises

Abstract

[eng] This paper provides a definition of yield management and different tools that can be applied to optimize its implementation and usage. It will be described the implementation process, some characteristics to take into account regarding the role of the revenue manager and some other issues that might influence the customer perception of variable pricing application. After defining some theoretical aspects, it will be discussed some traits to be considered in the application of yield management in the airline, hotel and cruise industry and in other industries in a lower extension. Finally, this paper also describes how easyJet as same as some other brands of the easyGroup benefits from yield management implementation.