Analysis of the economic and financial viability of an expansion project in a family hotel

Abstract

[eng]The purpose of this master’s thesis is to conduct an analysis of the economic and financial viability of an expansion project in a family hotel, and to make recommendations to the hotel manager to determine if they should finally conduct the project. Therefore, in the first part, the current situation of the business and the project, which consists on the purchase of a nearby hostel, have been extensively described; followed by a description of the macro and microenvironment and a detailed marketing and human resources plan. The analysis has continued with the economic and financial plan, from which data has been collected with the help of the management and accounting departments of the current hotel. The collected data has allowed to perform a simulation of different scenarios where the project could take place considering the previous description of the project’s environment. On the basis of the results of this analysis, it has been considered that the project should be executed.