• Analysis of wine tourism demand profile at the wine region of Majorca 

  Cerdà Cerdà, Maria Antònia (Universitat de les Illes Balears, 2019)
• Tourist acceptance of travel bots in the hospitality industry 

  Kulakova, Galina (Universitat de les Illes Balears, 2019)
• The role of internet and social media on travelers’ decision-making and booking processes 

  Ak, Alper (Universitat de les Illes Balears, 2018)
• The adoption of face recognition-based mobile payment in tourism area: a comparative evaluation between China and Spain 

  Li, Minghuan (Universitat de les Illes Balears, 2018)
• Acceptance of online personalised advertising in Tourism: the role of privacy 

  Pino Villota, Carolina Angélica (Universitat de les Illes Balears, 2018)
• Tourism-phobia scale development - the case of residents of Majorca 

  Markovic, Natasa (Universitat de les Illes Balears, 2018)
• Importance and Evolution of the Chinese Outbound Tourism Market in Spain: How can the Balearic hotel industry attract this market 

  Zhong, Lili (Universitat de les Illes Balears, 2018)
• Two faces of electronic Word-of-Mouth: The qualitative approach of amplified e-WOM 

  Putalovå, Barbora (Universitat de les Illes Balears, 2016)
• Bank Services in the Balearic Islands: The effect of the Tourism in the Branch Network 

  Vaquer Soler, Francesc (Universitat de les Illes Balears, 2016)
• Forecasting tourism arrivals with an online search engine data: A study of the Balearic Islands 

  García Rodríguez, Óscar (Universitat de les Illes Balears, 2016)
• Analysis of the relationship between social media management and eWOM: an exploratory study of the hotel sector 

  Merello Tresens, Alejandro (Universitat de les Illes Balears, 2016)
• Influences on hotel reviews 

  Thiemermann, Caroline (Universitat de les Illes Balears, 2016)
• Motivation and Incentives for a career in Tourism industry: A comparative analysis of young generations in Spain and Bulgaria 

  Stanimirova Apostolova, Iva (Universitat de les Illes Balears, 2017)
• Who is the host? Online identity construction on Airbnb 

  Sanquiz Inojosa, Martha Virginia (Universitat de les Illes Balears, 2017)
• Airbnb spatial agglomeration and hotel prices: case of Palma de Mallorca 

  Fortuny Borysiewicz, Robert (Universitat de les Illes Balears, 2017)
• The maturity of a mass tourism destination as a benefit: the case of Rimini 

  Frani, Filippo (Universitat de les Illes Balears, 2017)
• Global Social Network effects on local spots 

  Maroñas Rojo, Beatriz (Universitat de les Illes Balears, 2017)
• Promises and pitfalls of ecotourism 

  Voumard, Morgane (Universitat de les Illes Balears, 2017)
• Employee loyalty in the hospitality sector – Analysis and strategic approach 

  Knoll, Verena Martina (Universitat de les Illes Balears, 2017)
• The impact of revenue management variables on price: a study on small medium enterprise rent a car in Mallorca 

  Argintaru, Sabrina Ioana (Universitat de les Illes Balears, 2017)

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