Global Social Network effects on local spots

Abstract

[eng] Social networks and blogs are a source of inspiration when it comes to find new destinations to travel. The main idea behind these networks is to connect not only with friends, family and acquaintances, but also to communicate quickly with the rest of the world. However, these changes have not only been significant at a social level but also at a spatial and geographical level, especially due to geolocation. Geolocation is a tool that allows users to obtain the geographical location of a place in a real and instantaneous way. Thanks to this tool, many people have been able to find hidden places that in the beginning were not so well-known and famous. The immediacy of these social and geolocation tools has given rise to problems of flow control and therefore a significant social and territorial impact. One of these examples are some of the beaches of Mallorca, such as Es Caló des Moro. This project will analyze how the phenomenon of glocalization affected at tourist and territorial level, exemplifying it with concrete cases like that of Mallorca with Es Calò des Moro, as was previously mentioned. We should also not forget the concept of “Virtual tourism” which is also related to the image and expectancies generated by the use of social media and we will see how also these expectancies affect the territory.