Influences on hotel reviews

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dc.contributor Sard Bauzá, María Thiemermann, Caroline 2016 2018-06-04T11:53:54Z 2018-06-04T11:53:54Z 2018-06-04
dc.description.abstract [eng] The internet has changed the travel market and online hotel reviews have gained importance both for consumers as well as for suppliers of accommodation services. This study is conducted from the hotel perspective and analyses how online hotel reviews can be used by hotel management to improve their services. It is assumed that the higher the satisfaction level of a guest with different hotel features is, the higher will be the rating of the review and the better will be the hotel performance in terms of sales numbers, which is the final goal. Therefore, the significant features shall be filtered out in order to provide hotels with information about those factors that most influence in the hotel´s rating. The study is centered around four-star hotels on the Balearic island Mallorca, a number one beach holiday destination in Europe. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights info:eu-repo/semantics/openAccess
dc.rights all rights reserved
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.title Influences on hotel reviews ca
dc.type info:eu-repo/semantics/masterThesis ca
dc.type info:eu-repo/semantics/publishedVersion 2018-05-31T10:06:46Z

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